Conner Monsées, Work 03 · Card customization · In short
Cash App, Card customization2022–2025

Your card,alive inthe app.

Owner of the Card surface · championed and launched the 3D card and themes

The brief

Customers designed their cards with pride, then saw them only while ordering.

What made it special

Every card, rendered like the real one.

Glitter, holo, signatures, doodles. Light and motion follow the gyroscope.

A wall of Card tabs showing customer card designs
What shipped

From the Card tab to the home screen.

Then themes carried the card into the keypad, payments and stickers.

Money tab headers colored by each card theme
Card tab with the customer’s card as the hero
Card tab
Choosing a keypad theme
Themes
Keypad in the tortoiseshell theme
Keypad
Impact

+8%

Card spending per customer

99%

Of customers who turned on a theme kept it on

+8%

Customers copying their card details

3D card and Themes launches · method to confirm